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You are here: Home / Yes, these Rolls-Royces really are lapping a race track

Yes, these Rolls-Royces really are lapping a race track

· November 11, 2016 ·

It may the be the last you would expect to see a Rolls-Royce, but the Ghost and Wraith Black Badge are no ordinary Roller. You won't find the word "sporty" anywhere in the literature for the new Black Badge versions of the Rolls-Royce Ghost and Wraith. So what on earth are they doing at Homestead Miami Speedway? A race track is surely the last place you would expect to see a Roller, right? Rolls-Royce may be loathe to attach a word as vulgar as "sporty" to the Black Badge models, but it does speak of sharper responses and a "thrilling driving experience". You see, these cars are aimed at a different type of buyer. In this context, "different" actually means "younger". In recent years, the average age of a Rolls-Royce owner has dropped from 55 to 43 and the company would like to see that fall even further. Hence the Black Badge cars, which are aimed at a younger demographic who still want a car that serves up the ultimate in luxury, but want that car to be reasonably athletic to drive, as well. Both the Ghost and Wraith Black Badge feature tauter air suspension, recalibrated steering and brakes, carbon… Read full this story

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Yes, these Rolls-Royces really are lapping a race track have 341 words, post on www.motor1.com at November 11, 2016. This is cached page on Vietnam Colors. If you want remove this page, please contact us.

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