Facebook has put together a short explainer video with details about how its search results work.The company says it wants to be more transparent about what’s happening when users search for content on Facebook.Facebook crammed as much information as it could into its less than 2-minute video. Here’s what was revealed.How Facebook Search WorksSearch results on Facebook are primarily influenced by people’s activity on Facebook.What people do off of Facebook has no impact on its search results.When a user searches for content on Facebook the results are ranked based on their activity on Facebook, and activity of the overall community.Facebook activity that influences search results includes:What your friends share with youPages you followGroups you’ve joinedEvents you’ve liked or followedThings you’ve interacted with in your News FeedInformation you’ve listed on your profilePlaces where you’ve been taggedPrevious searches you’ve doneFacebook search results are also based on general Facebook community activity, including the popularity of what’s being searched for and how recently it was posted.Subscribe to SEJGet our daily newsletter from SEJ’s Founder Loren Baker about the latest news in the industry!
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