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You are here: Home / As corporate philanthropy and marketing stunts converge, who is actually benefiting?

As corporate philanthropy and marketing stunts converge, who is actually benefiting?

· November 21, 2019 ·

advertisement advertisement advertisement It's hard to pinpoint exactly when the era of bizarre corporate do-gooding started. But in June 2018 it certainly went viral. That's when Domino's launched its " Paving for Pizza " campaign, which included video shot from inside one of its pizza boxes while a driver navigated all manner of terrible road conditions. The message: Poorly maintained roads aren't just an inconvenience—they can devastate the deliciousness of your future pizza delivery. advertisement advertisement Domino's marketing campaign had an added benefit of community improvement: It committed to fill potholes in 20 places around the country, to ensure smooth pizza rides. All residents in those places had to do was requested aid online, and the company would start contacting town or city officials. As Ad Week reported , well over a 100,00 people took action, while Bernie Sanders blasted the idea because it steamrolled over a more important discussion about why public infrastructure is failing in the first place. We don't need pizza companies to build roads. We need pizza companies to pay their workers enough." Anand Giridharadas Regardless, Paving for Pizza has since expanded to all 50 states with Domino's publicly mapping and branding their progress. Some roads… Read full this story

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As corporate philanthropy and marketing stunts converge, who is actually benefiting? have 298 words, post on www.fastcompany.com at November 21, 2019. This is cached page on Vietnam Colors. If you want remove this page, please contact us.

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